The protection does not cover against damage/stains from Pets, intentional damage, ink stains, or acts of god. Other stains or damage are covered under you warranty for a period of 7 years from the day of delivery.
It should be noted that the Conway fabric/leather protection only provides coverage for the most abused part of your furniture, specifically the leather or fabric covering, and does not confer any additional coverage to the foam, construction, or other components beyond what is covered by their regular warranties.